Digital Signage

Digital Signage

Digital signage is a sub segment of signage. Digital signage uses technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information.

They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising.


Indoor Digital Signage Display Solutions

Outdoor Digital Signage Display Solutions

Digital signs are used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital sign:

  1. Public information– news, weather, traffic and local (location specific) information, such as building directory with map, fire exits and traveller information.
  2. Internal information– corporate messages, such as health & safety items, news, and so forth.
  3. Menu information– pricing, photos, ingredients, and other information about the food(s) being offered, including nutritional facts.
  4. Advertising– usually either related to the location of the sign or using the audience reach of the screens for general advertising.
  5. Brand building– in-store digital sign to promote the brand and build a brand identity.
  6. Influencing customer behavior– directing customers to different areas, increasing the “dwell time” on the store premises, and a wide range of other uses in service of such influence.
  7. Enhancing customer experience– applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
  8. Fashion Store Dressing Room– Helps shoppers to choose dresses inside a fashion store
  9. Enhancing the environment– with interactive screens (in the floor, for example, as with “informational footsteps” found in some tourist attractions, museums, and the like) or with other means of “dynamic way-finding”.

Indoor / Outdoor Video Wall Solutions

See your message displayed bold, bright, and big. LED / LCD video wall displays are an ideal solution for demanding space-constrained control rooms and indoor /outdoor areas where visual content must be shown.

Vivitek Novo DS

NovoDS Solution offers a very affordable, network-based digital signage solution which is ideal for creating dynamic visual displays for corporate or public spaces. Digital signage content can incorporate text, photos, audio, video, and web content in fully customizable configurations for a variety of environments.